Phish – Festival8

Company: Prod
Type: Microsite

Our microsite for Phish’s Halloween tour was an exciting opportunity to build up fans into a “phrenzy.”
Phish covers an entire album on Halloween every year, but nobody knows which one until the show.
A 3D gallery of 75 options was created, and every day leading up to the concert an album choice was “axed,”
creating nail biting anticipation and frenzied speculation by the Phish fanbase.
Yes, we cringed when we had to deface Prince’s Purple Rain.

http://www.phish.com/festival8/halloween

Creative direction by Prod with various roles in direction, design, code, and animation.